Most of businesses in Europe do not know the reason why they have websites, big businesses understand the importance of having a website, while medium businesses know that they must have one and ask developers to create one, but they fail to look after these websites. While small businesses know that this is the key to their success, but they do not know what they need to do to optimise this asset. Meanwhile sole traders do not care to have one or not, forgetting that when they are sleeping or trading, their potential customers are looking for them and could not find them because they do not have a website.
So what is really a website?
it is our view it is your online office and should reflect the image of your company and embody your company core values just like your employees. This is hard, doesn't it?
Your website is really the headquarter of your business online, therefore like you just invest in look and feel of your headquarter, you should do the same for your website. Now if you are scared that this is not using your business investment capital wisely we have more than 100 strategies that can help you get your money back from this investment. However this topic is beyond the scope of this article.
The key to a good website is a very good design, which has in mind the type of users that will interact with your website. By following the best practice for good design, it is certain that your website will attract many visitors, therefore this asset will had a real value to your business and will be a good return of your investment.
Most common problems we have seen are around are: the navigability of websites and the fact that lots of them are very flashy with gadgets that really annoy users who wants to use those websites. The navigation menu ought to be uncluttered and concise to ensure that site visitors understand how to navigate around your site without confusion.
Reduce the amount of images in your website. They make your website very heavy and your website load time will gradually suffer and most of them are very unnecessary, do not forget that search engine take into account the load factor in their algorithm.We do not believe in flash introduction for companies websites unless your intention is to annoy your users. If you feel any image is important in your site, make certain you optimise them using image editing programs to ensure that the resolution of your images are not too high.
Keep the text sentences length very reasonable. If your paragraph may be too long, just split it into seperate sentences to ensure that the written text blocks won't be too large. Our experience has taught us that big block text intimidate users therefore deter them from visiting your website, even though your website articles may be of benefit to them. This is unfortunately the really of our world we live in.
Always be certain that your site complies to web standards and the best place to start this journey is by visiting http://www.w3.org and another aspect you or your developer needs to keep in mind that we live in an area where people use different browsers, therefore your design needs to take into account all these browsers. it would not make sense that your website looks very nice on IE but when people using mozilla or Opera visit your website the look is shocking these could be potential customers or business partners.
Stay away from scripting languages in your site unless of course it's essential. Use scripting languages to deal with or manipulate data, to not create visual effects in your website. Heavy scripts will decelerate the loading duration of your website as well as crash some browsers. Also, scripts aren't supported across all browsers, so some site visitors might miss information due to that.
Use CSS to create your page content simply because they save a lot of work by styling all elements in your website all at once. And our last advice make sure that the content of your website page is relevant to your product and services.
Website needs
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